RFL, the country’s leading conglomerate, has launched an awareness campaign titled ‘Bangla in 68 years’ on the occasion of the International Mother Language Day.
The aim of the campaign is to create awareness among the people about unnecessary mixing of words of different languages with strange pronunciations and expressions into Bangla language and encourage them to speak in Bangla completely.
RN Paul, Managing Director of RFL Group, briefed about the campaign through a press conference held at Badda’s Premier Plaza on Tuesday.
Addressing the occasion, RN Paul said, “Our achievement of mother Language is going to be stepped in 68 years but many of us are not speaking in Bangla fluently for 68 seconds. Therefore, we have distorted our language through strange pronunciation and mixing of words of different language. So we have taken the initiative to encourage the people especially young generation to speak in Bangla language completely.”
He also said, “RFL is a local conglomerate. Most of our brands have received good response from the customers for standard quality. We know that language movement sowed the seeds for the independence of Bangladesh and everybody should come forward to maintain standard of our mother tongue.”
Rashed Ul Alam, Head of Marketing of Durable Plastic, said, “We have arranged a competition through online under the campaign. Anyone can join here by sending his or her video with 68 second speech in Bangla language through rflplastics.com/68-r-bangla website. The topics will be on Bangla language, book fair, 21st February and language movement. We will award 10 people among the participants.”
Under the campaign, RFL is also running various awareness message through social media and its various retail outlets including Best Buy and distribute leaflet among the people. The campaign will be continued till Feb 25.
Zeaul Haque, Assistant General Manager (Public Relations) of PRAN-RFL Group, Esfaquel Hoque, Senior Brand Manager of Durable Plastic among others, were also present at the occasion.
- Press release
