In a small Italian town with a population of 4,000 people, 5,000 fans packed out the stadium to watch Cristiano Ronaldo score eight minutes into his first appearance in a Juventus shirt.
The club's annual curtain-raiser - a friendly against the Juventus B team - is organised every year by the Old Lady owners, the Agnelli family, in the small town of Villar Perosa, outside of Turin.
Five-time Ballon d'Or winner Ronaldo, 33, who signed from Real Madrid for £99.2m in July, scored the first goal and created another in Sunday's 5-0 victory, which attracted huge interest.
The town's population swelled before the game, as the bars and restaurants were heaving with fans and media.
Fans chanted "Ronaldo, bring us the Champions League" during his 45-minute cameo and one supporter tried to hug the new number seven as he left the pitch at half-time.
The match was abandoned after 72 minutes due to the annual tradition of fans running onto the pitch.
- Source: News websites